The video games industry is committed to positive and age-appropriate experiences for all players, and we offer a range of purchase protections, including easy cancellations and tools for parents to approve purchases of in-game content.

Videogames Federation Belgium, Video Games Europe and the European Game Developers Federation are disappointed by the lack of engagement from the CPC Network in creating these principles, which introduce new legal theories and misguided interpretations of EU consumer law that will create confusion and disruption for European consumers. It will also present a challenge to the industry’s future growth and could even deprive millions of consumers access to their favourite games.

The purchase of in-game currencies is optional, well-established, and well-understood by players. Our members always respect European consumer laws in how they offer these purchases. We will be undertaking a thorough legal assessment of the principles and will seek further engagement with the CPC Network to ensure the best experience for our players.

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Transparent and fair purchases of in-game content